Who is Bengi Söney?

Bengi Söney was born on 12 April 1977 in İstanbul. After she finished Saint Benoît French High School in 1996, she graduated from Koç University English Department of Business as an honors student in 2001.

At university, she specialized in marketing and later worked in important positions with corporate companies such as Turkish Exporters Assembly, Eczacıbaşı, Koç Holding Company and Sütaş for many years. She got married in 2004. She gave birth to her first child in 2009 and had her son Yaman. She moved to İzmir in 2010 in connection with her husband’s work. She worked at her own family’s company for a while. Later she completely quit her professional business life and started working on creating her own ready wear brand which she had been dreaming about since her childhood times.

She started her journey by writing a blog at first and receiving education on Fashion Design at Advanced Technical School for Girls at the same time. As the number of followers on her blog grew, she started drawing attention and became the very first blogger in Turkey to prepare a collection for a ready wear brand. In this way, she prepared the “Bengi Söney for Okçu” collection made up of 20 pieces for Okçu Triko Company in year 2012.

After this, Bengi Söney decided it was time she built her own brand and founded Modalogy in year 2015. Yet after a short while of her company’s foundation, she was pregnant with her second child and brought her daughter Yaz into the world. She wanted to put off her dreams at Modalogy for a while and take care of her children. After a three-year break, Bengi Söney decided to continue with Modalogy from where she left off in year 2018. She started by building her own production workshop and then selling collections that she designed herself and manufactured with great craftsmanship before selling them at her store in İzmir, Alsancak; on www.modalogy.com.tr shopping site and on Instagram.

With the belief that women need to take their places in production in order to stand on their own feet; in 2019 she thought of adding crochet, and knitting to every collection in order to make use of women’s endeavors and include them in the economy. With this idea she started the “Handicraft Project”. By using the lacet and the crochet done by our women living in villages of İzmir, Tire in her collections; she aspired after helping our women feel the happiness that comes from being a part of production, even if it might be considered a small part. Bengi Söney continues to meet fashion-lovers under Modalogy’s roof with her Handicraft Project and new collections that she continues with every season.